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Every month we research and find high quality, relevant and targeted websites and industry specific directories to link to our client sites. Where a link already exists, we verify the validity of it and that the link test and other information is still valid. If not, a change request is issued. For most engines, and most particularly Google, the importance of a web page is judged by the number of hyperlinks pointing to it from other web pages. Generating high positioning through a combination of relevant content and links is the holy grail for Webmasters. If you look at the algorithm devised by Google (PageRank) for establishing the importance of a web page, it can appear daunting: PR (A) = (1-D) + D (PR (T1) / C (T1) + ...+PR (Tn) / C (Tn)). Keeping track of the changes to the algorithms, taking action to maintain the position of existing websites, and producing prominence for new websites, are specialist skills and best carried out by experts such as those employed at Webevents.
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