We build a fully optimised site that will act as a traffic trap for those searching the Internet for specific products. Our technical team and journalists build, host and manage this fully optimised specialist marketing portal; we secure natural positions in the search engines and thus secure natural traffic in line with agreed target search terms. This traffic is then directed through to the client site. The client site enjoys a fresh supply of traffic - another route to market - and only pay for the action that traffic takes; this can be on a simple Cost Per Click basis where we are remunerated for each unique visitor we deliver to the client site, or on a Cost per Action basis (e.g. registration, brochure request / download, or commission on sales with us acting as an affiliate).
This option is popular with companies who wish to exploit the Internet as a sales and marketing medium but may face political difficulties within their IT departments or with incumbent agencies, or those merely wishing to exploit another route to market alongside their own website and Pay Per Click campaigns. Also popular for those seeking high quality affiliate partners.