| Internet Marketing should be a major part of your marketing strategy by now. Research suggests that those people with internet access use it regularly to find products or services. Indeed, 90% of people who use the internet use search engines to help them find what they want. Your web site needs to be working hard for you, retaining existing customers and generating new business. As a business owner or marketer, you will want to be able to measure your marketing activities so that you can see which campaigns are providing the greatest conversion and sales returns. You may think that internet marketing can’t give you the same transparent results, but at WebTrafficker, we believe that it can. When we look at implementing an internet marketing campaign for you, we take a broad view across your entire current internet marketing activity, so that we can see what is and isn’t working for you, and where we can make refinements and additions to bring your campaign into sharp focus, resulting in a tangible Return On Investment (ROI). Visitors per pound spent
You don’t generate sales from your website without generating visitors first. The question is, are you generating enough visitors for the money you are spending? Pay per click campaigns give immediate results, but can be expensive, particularly if there is fierce competition for your chosen keywords. An analysis of the ways you are currently attracting visitors to your site could reveal that there are better ways to promote your site and increase your visitor numbers without breaking your budget. Visitor conversion rate
Once you have convinced someone to visit your site, you need them to stay there and buy something. Encouraging this “stickiness” in your site is a key principle of internet marketing and involves looking at the way your site is designed. For example, if your visitor has clicked through from another site or from a search engine, the page that they come to must have obvious sales and contact information, making it clear what you’re selling and how they can buy it. Average lifetime value
The internet marketing holy grail is to keep your customer once you’ve converted them. With so much competition over the internet, it’s easy to lose a customer to the next supplier on the list. Avoid this by ensuring that your service is always quick, professional and secure, establishing trust and respect between you and the customer. Keep them up-to-date with your latest products or offers and encourage them to return to your site, giving you the opportunity to up-sell and cross-sell wherever possible. The Web Marketing Group has developed a unique model that breaks down into an approach that focuses on driving up the overall profitability of a Client's Internet activities, from traffic generation, through web-site operation to customer retention. This approach aims to ‘demystify’ this vital piece of your business strategy. Focusing your internet marketing activity on these three areas can contribute to a profitable ROI. If your internet marketing strategy so far has been based just on the way your website looks, then you’re missing a huge opportunity to increase your customer base and turn your customers into advocates for your business. For more information on how WebTrafficker can help increase your ROI from targeted internet marketing, call us on 01423 529300 or email info@webeventseurope.com |
