| B2C e-commerce marketers are getting it right when it comes to increasing online sales. The number of people buying products and services online is growing and companies across the world have taken advantage of the expansion of their traditional markets to maximise their profits. How has B2C e-commerce succeeded?
While B2B marketers are still working out how to make the most of internet opportunities, the B2C e-commerce community is making millions of dollars in online sales. Their success is down to applying traditional marketing techniques in a way that maximises the potential of the internet marketplace: Get the design right. Having lots of visitors to your website means nothing if they don’t know what to do when they get there. Whether your visitors are coming from search engines, links or targeted marketing campaigns, they need to land on a page that tells them exactly what they want to know. Make it simple, upfront and easy to buy, and you’ll see a great return on your investment. Get the right visitors. B2C e-commerce marketers use a variety of techniques to attract visitors to their sites. From targeted e-shots to pay-per-click campaigns and natural search engine optimisation, there’s no shortage of ways to ensure that your site is available to those who are looking for your products or services. It’s much easier to convert visitors who have an interest in what you do – so it’s worth investing in targeting the right people in the first place. Keep your customers. It’s important to retain customers once you’ve converted them. Not only does it reduce your cost-per-sale, but you can build up a loyal customer base that may result in referrals and cross-selling opportunities. Successful B2C e-commerce companies retain customers by keeping in touch; asking for opinions and feedback, letting customers know when new products are coming online and creating offers to attract customers to make a repeat purchase. These are all traditional marketing skills that can be applied to online customers. Can B2C e-commerce improve?
There’s always room for improvement and innovation when it comes to marketing, and B2C e-commerce is no exception. Whilst B2C sites have shown that they can adapt to new markets, making the most of the available opportunities, there comes a time when the competition has caught up and marketers need to look at new ways of standing out from the crowd. Recent surveys have shown that both B2B and B2C e-commerce marketers use email as an effective marketing tool, but that they feel they need to know more about: - Ensuring that e-shots are well-designed and tightly written
- Setting up or buying relevant databases
- Improving delivery of targeted e-shot messages
- Accurate measurement of results
We can help you with your B2B or B2C e-commerce activities. Using our internet expertise, you can use WebCreator to improve your website, target the right market with WebTrafficker and see a significant and measurable return on investment. Whether you want a pay-per-click campaign, advice about e-shot design and delivery or you want to use natural search engine optimisation to improve your rankings, we can help. Call us now on 01423 529300 or email info@webeventseurope.com |
