What is Online PR?
Online PR, also known as Web Article Distribution is a means of submitting non-promotional articles themed around your business’ focus, to a variety of approved article directory websites. For example, if your business was providing holiday accommodation abroad you might submit a general article about the main tourist attractions within close proximity of the accommodation. This article would then be sent out to a variety of websites who have signed up to receive free re-print articles.

As a form of viral marketing web article distribution can work exceptionally well, delivering similar results online as you would except from the offline version: word-of-mouth.

What are the Benefits of Web Article Distribution?
Distributing generally-themed articles about your core business focus, which is linked back to the information on your website can have powerful consequences. Some of the main benefits of online PR include:

• Boost your site rankings – as the distributed article links back to your website it is likely that your site’s rankings in the search engines (especially Google) will go up
  
• Increase site traffic – as your rankings increase a significant increase in the level of traffic arriving at your site should follow
  
• Increase web presence – the article will be distributed to a large number of websites. This in turn, leads to an increase in your web presence through the links back to your website
  
• Reach more prospective customers – web article distribution is an effective way of increasing the likelihood of more prospective customers reaching your website. So, article distribution is the ideal opportunity to communicate your corporate message
  
• Increase brand awareness – although the article will be non-promotional your business will be named as the author of the article and as such, provides a significant chance to increase your brand awareness

At WebEvents we offer an article distribution service. If you are interested in benefiting from the opportunities which online PR offers then simply get in contact with us on 01423 529300.