Welcome to the Online Advertising section of the site. The aim of this section is to offer you Online Advertising related news and information. Please visit the WebTrafficker product area for more information.

Media Buying is an established industry, with international firms specialising in selecting and purchasing advertising space across all media on a large scale for their clients. Media Buyers get favourable rates for their clients because they can buy ad space in bulk and commit to filling it months, and sometimes years in advance. Historically, media buying has been associated with traditional media such as print, radio and television but increasingly, advertisers are looking at the internet as an additional channel for their messages. Online advertising sounds great, but it has had some teething difficulties and advertisers and buyers are only just starting to use the internet to generate real interest. The potential of online advertising is unknown, but it is certainly going to be the next big market for advertisers and buyers alike.