| When we say ‘natural search engine rankings’ we are just describing a search that returns results by indexing pages based on content and keyword relevancy. The main thing to remember is that natural search is important! In direct contrast are the search listings ranked based on who paid the most money to appear at the top such as those on Google Adwords – commonly referred to as Pay Per Click (PPC). Put simply, we know that most people would rather click on a natural result than a sponsored listing. WebEvents are experts in search engine optimisation and because of the inbuilt structure of these sites, there is very little or no need for paid-for advertising. Have a look at Google and tap in some of the key words from the channels on the right hand side of your show; we bet you’ll quickly find a top 10 Google ranking by searching for some of these words. This is important as we know that there is a high likelihood that search engine traffic will click through to these links. In fact, there are currently 400 plus top 5 rankings in the search engines across all WebEvents, which generate up to 100,000 new visitors per month. Visitors who are all proactively searching the web for solutions and answers to their business challenges! Research suggests that those people with internet access use it regularly to find products or services. Indeed, 90% of people who use the internet use search engines to help them find what they want. All web sites should be working hard for an organisation, delivering results by retaining existing customers and generating new business. Many organisations we have talked to have found that measuring internet marketing can be very complicated and indeed experience great difficulty in doing so. However, WebEvents exhibitions present a unique channel that can quantify your marketing activities so that you can see which campaigns are providing the greatest conversion and sales returns. WebEvents has a unique combination of expertise, experience and understanding of how modern search engines work and it is this breakdown into a series of discrete and understandable steps which enable our online exhibitions to achieve excellent natural rankings and return on investment for each customer. And, what’s more, because our online exhibitions are concerned with the effectiveness of all activities and processes that deliver business results through the internet by utilising a holistic internet marketing approach, you can be sure that your participation as an exhibitor will deliver results. If you would like to learn more about what our online exhibitions can do for you then simply click here |
