The news back in April that Elle Girl was to stop printing and go all digital was a shock to the publishing industry. Now it seems that it may have been the first of many teenage magazines which decides to cut its losses with printed copy and move across to pure online publishing. This week saw the announcement that Teen People is following suit. So, how did this eight-year old magazine come to the decision to drop print in favour of an online magazine?

The decision to move across to the world of online publishing has been directly attributed to the falling circulation numbers and sinking ad pages which has been felt by many within the publishing industry. Few could have predicted though that one of Elle Girl’s competitors would be so quick to adopt the same strategy.

So, what does it mean for publishing industry? Although it is not something to be ignored, for those outside of the teenage publishing category, it does not spell the beginning of the end. Teenage publishing is always bound to be more swayed by younger, more technically-minded readers and by a need to continuously come up with something new as their readership grows older and moves on. As for the rest of the publishing industry, it watches on anxiously with bated breath.

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