A recent international study conducted by a supplier of online magazines has found that publishing your digital magazines online can significantly improve your customer relationships and awareness of your brand. The study, which was officially audited by BPA Worldwide, confirmed that publications benefit from readers being able to interact with what they are reading, revealing that readers are more likely to continue subscribing to the online editions than printed ones.

Some other benefits of online publishing revealed by the study include:

• Readers visit advertisers’ websites more frequently
• Publishers notice a stronger customer association with the publishing brand
• Publishers find that readers are more likely to visit their website and become interested in their other publications           

If you too want to benefit from online publishing, all you need to do is get in contact with us here at WebEvents. Our WebMags Online Publishing software has been specially developed by us here in-house to ensure that you can present the best online publishing solution to your readers and advertisers. Simply give us a ring on 01423 529300 or email rebecca.wilkinson@webeventseurope.com