Was there panic in the publishing industry when report after report showed that people were turning to online sources rather than printed copies? Well, maybe a little; but smart publishers quickly worked out that there was a market evolving that could be exploited. Online magazine publication may be just one area of digital publishing, but it is being embraced by an increasing number of savvy publishers.

Why call it a revolution?

Surely a revolution is where something completely new takes over? There are many different definitions of the word “revolution”, but for the purposes of the online magazine industry, there’s just one that counts:

A sudden complete or marked change in something (www.dictionary.com)

Over the past few years, there has been a marked change in the way we access and use information. Take a look at this example of an online magazine to see just one way that reading has changed. This is a magazine that arrives in your inbox rather than through your letterbox. It’s a magazine you can browse when you want to, zoom in on the bits you like, print off the articles you want to keep and use links to click through to advertisers. You can keep it in your own archive when you’re finished with it – or delete it without worrying about recycling the paper or damaging the environment.

Catch up with the innovators

There’s always someone leading a revolution. They quickly become the figurehead; the person to watch; the trend-setter. All it takes is for one or two publishers to show that adopting an online magazine format improves their income, makes financial sense to their advertisers and attracts new readers, and the rest are playing catch-up. If you’re a publisher and you haven’t yet taken advantage of the benefits an online magazine could bring – either to an individual title or to your entire stable of publications – contact Becki today. You’ll get background information, prices and even a free demo to show to your subscribers or advertisers. Click on online magazine to find out more about how our solution works.

Start your own revolution today

Show your readers what you’re made of – take on the digital revolution and use it to drive new readers to your publications, offering an enhanced reader and user experience that will bring in new advertisers and help to increase your revenue. Sign up for a free online magazine demo today and bring on the revolution!