Dateline was founded in 1966 making it Britain’s longest running dating company. This brand was bought by YooMedia in 2004 and sits along side two sister dating brands Club Sirius and Avenues.

Dateline has recently undergone a major development and re-branding process to help it emerge as the most popular and innovative dating service on the web, interactive TV, and mobile phone. This includes a new website, launched in September 2004, which was designed to appeal to a British customer base.  About the Website, Managing Director Jim Weir said:

“The new Dateline website is altogether cleaner, clearer and more appealing to our uniquely British customer base.

“More importantly, it’s the first step in the integration of our recently acquired stable of dating brands, ahead of the launch of our mobile service and major upgrade of the interactive TV offering on Sky Active.
 
These services will knit together to create a truly unique, multi-tiered dating operation. We’re saying: Whether you’re 18 or 80 we have a level of service that’s comfortable and affordable for you.”

Webtrafficker will play a key role in the promotion of Dateline as the leading online dating service by focusing on the target audience and promoting the site using a number of online marketing tools, effectively driving traffic to Dateline’s new website.

For more information contact us on 01423 524 300 or email info@webeventseurope.com.