Most British consumers prefer to view natural rather than sponsored search engine results, according to online marketing specialist Agence Virtuelle www.agencevirtuelle.com, in a survey that shows that search engine optimisation can help your business.
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| Its 2005 Online Marketing Attitudes report (pls check price/availability) revealed that almost two-thirds (61%) of the 1,150 people surveyed responded best to this type of online marketing, compared to just 7% who liked to view sponsored results. 26% said they responded best to marketing emails, while online ads were least likely to get their attention. When asked which search engine delivered the most relevant results, Google got 72% of votes then Ask Jeeves 14%. MSN Search was favoured by just 3% of respondents. Almost all (99%) of 16-24 year olds surveyed knew the difference between organic and sponsored search results, as did 89% of over-55s. Overall Agence Virtuelle claimed that 93% of Britons recognised sponsored results, compared to earlier research from the US Pew Internet and American Life Project, which found that just 38% of Americans were aware of the difference. |
