Often when you’re in a discussion about search engine optimisation you hear people mentioning metatags. But far more important than those is the title tag. It’s a line in the source code which tells Internet Explorer (your browser) what to put in the blue bar across the very top of your page. Our fourth tip?

4. Use Title Tags

Again, from a search engine optimisation point of view, the engines look at the titletag to get an idea of what the page is about.

So if the search engine can see that the page has a relevant web address and, consistent with that, the title at the top is the same as the web-address, then that is definitely helping the search engine rank you well for that keyword.

To check your title tags either look at the blue bar at the top

Or right-click your page and click ‘view source’ and look for the text below.

<title id="objTitle">Internet World 365 - the online industry resource</title>