Author of the popular Hip Hotels series of guidebooks, the Windsurfing champion turned travel guru Herbert Ypma has asked Webevents to design and build a website to complement the books and a forthcoming television programme.

The site, which will feature over 450 of the world's most desirable hotels, is scheduled to be up and running by the end of the year. Like the books, it focuses on hotels that enhance the travel experience; those that have great design, great service and great locations, and also reflect the atmosphere and ambience of the city they're in.

As well as designing the new web site, Hip Hotels have asked Webevents to provide in-built search engine optimisation and we will also be running a paid-for search campaign to raise awareness and drive traffic.

"Hip Hotels completely understands the way we can help businesses increase their ROI when it comes to their internet marketing strategy," said Dennis Engel, Managing Director at Webevents. "We don't just supply a set of services and charge clients for them, we apply focused tracking and measurement criteria to each project so that the client can see exactly where their money is going and what they're getting back from it in terms of sales. The Hip Hotels concept is a great one and has already proved popular in guidebook form. We're confident that the new website will be a great success."