A recent study undertaken by Jupiter Research and iProspect, has found that only 1 in 7 search marketers measured the ROI for client campaigns. This was the case whether the campaign was search engine optimisation for natural rankings, or a Pay-Per-Click (PPC) campaign. In most cases, respondents who were running both types of campaign for the same client couldn't differentiate between the ROI generated by each channel.

The report, called the "iProspect Outsourced SEO Metrics & ROI Study", looked at companies which used a search engine marketing company to handle this part of their internet marketing strategy. Respondends were asked to rate the comparative ROI resulting from each approach.

Of those that did actively measure the ROI for clients, 35% said that algorithmic search engine optimisation produced better ROI than PPC. 11% said SEO produced lower ROI than search advertising and an extraordinary 45% said they could not tell whether optimisation for search engines or Pay-Per-Click is better for ROI.

At the Web Marketing Group, our target is to increase your ROI, and it looks like we are one of the few companies who put that aim at the top of our list. Not only can we measure your ROI, we can tell you which parts of your campaign are producing the best results, which allows you to focus your budget on the strategies that are making you money.

For more information on how we can help your internet marketing succeed, call us on 01423 529300 or email info@webeventseurope.com