Welcome to the Web Analytics and Tracking section of the site. The aim of this section is to offer you Web Analytics and Tracking related news and information. Please visit the WebEvents product area for more information.

Web analytics and tracking is the process of monitoring how your web site is used. Systems can provide you with detailed statistics on which parts of your site are most popular, and which are viewed the least, along with how long users spend on each part of your site, which links they follow and how they use the site in its entirety. Importantly, it can also show if the people using your site are the ones that are likely to buy your product. All this information can help you to maximise the relevance of your website to its users, optimise its content and produce more sales.